An Opportunity

Oh my. So apparently making money out the wazoo, dominating your supposed life's passion and pursuit for as long as people can remember, and having absolutely everything could possibly want at your beckon call/disposal/in your garage just doesn't keep you entertained. The pristine brand that was Tiger Woods is no more.

Methinks the folks in Austin, TX are probably about to drown in their own drool.

Could it be that Nike's premier spokesperson will soon be Lance Armstrong? Provided he can avoid any similar gaffes that everyone and their mother thought Mr. Woods was above, I bet he's right up there. Between Livestrong, the now third attempt at professional cycling, and his singular name status...I bet it's more likely than not.

Nike will want a feel good story. It won't matter how many times you've heard it before. That only strengthens the argument in Armstrong's favor. He can fill the gap between Tiger's PR downfall and his future resumption of his throne.

It will happen. The public forgets this stuff - just ask Kobe Bryant. Will it take as long for Tiger as it has for Kobe? Only time will tell. But I would guarantee that thanks to our culture's 20-second attention span and adoration of all things sports, he will be back. He may make only $50 million a year in endorsements, but he will be back.

Aside from Lance though, I bet the Mickelson camp can't believe their luck right now either. Go Phil!!!!